An example of "old school" media mindsets: I met a very nice man today who works for the county's TV channel. He showed me around his studio and related spaces, all of which were very 1978 in vibe. The tech gear was top rate, but the "set" was very local access. The building we are in has 14 stories, and some great outside views. I asked the guy why doesn't he put his
"set" in an office with a window and a cool view. He didn't see the point, and he felt he could always green screen an outdoor background into his shot. I said something about how TV ish that was..and he just kind of looked blankly at me.
Here is the media paradigm that I think works for the future: let reality happen, don't try and fake it. The act of photographing something of course creates an illusion of reality..photos, videos, movies, computer screens... all two dimensions in a three and more dimensional world. But..... we don't have to add layers of extra crispy fake simulated pretend imitation bullshit just because we have a gizmo that can do it.
When I was in school my artsy video pals and I used to joke that the big networks had a seven hundred thousand dollar glitch machine to add static and glitches in case they wanted to pretend a show was made by students using crappy equipment somewhere. Writing in a voice not ones own, or speaking , or crafting to be "on the air" is bullshit. Just get the medium out of the way of the content, and maybe we can connect. The really good producers, writers, broadcasters have always gotten this instinctively.
( I promise NEVER to use the phrase "media paradigm" in a post again )
"set" in an office with a window and a cool view. He didn't see the point, and he felt he could always green screen an outdoor background into his shot. I said something about how TV ish that was..and he just kind of looked blankly at me.
Here is the media paradigm that I think works for the future: let reality happen, don't try and fake it. The act of photographing something of course creates an illusion of reality..photos, videos, movies, computer screens... all two dimensions in a three and more dimensional world. But..... we don't have to add layers of extra crispy fake simulated pretend imitation bullshit just because we have a gizmo that can do it.
When I was in school my artsy video pals and I used to joke that the big networks had a seven hundred thousand dollar glitch machine to add static and glitches in case they wanted to pretend a show was made by students using crappy equipment somewhere. Writing in a voice not ones own, or speaking , or crafting to be "on the air" is bullshit. Just get the medium out of the way of the content, and maybe we can connect. The really good producers, writers, broadcasters have always gotten this instinctively.
( I promise NEVER to use the phrase "media paradigm" in a post again )
No comments:
Post a Comment