Radio Nowhere Continued

Another example of Radio being part of its customers life: I always loved the Rock&Roll Overtone we used at 'Rif. It was a simple sounder of a ships low bass whistle, which reminded everyone of the old BobLo Boats out on the Detroit river when we were kids. Arthur P. would blast that horn, and rumble up a " it's 83 rock and roll over degrees Baby!" I don't think Art liked it, but the rest of us used that sounder too because it was so much fun to hit the donut and pretend to be pulling the horn. It worked because it used the medium (sound) and put it smack dab in the heart of the listeners inner emotional life: summer, a beach, hot sun, a boat ride to an amusement park when you were a kid, your hometown, rock and roll, and some Detroit Radio Snarl....all in one simple 5 second temp check. How many stations even think about doing something with time and temp checks? Rock on Arthur....