I often tell folks these days NOT to advertise on radio. That's not because I don't think radio can work, instead it's because I seldom see it used well. The used cars for Jesus crowd understood one thing very very well: radio is ONE on ONE. Me and You. And the conversation needs to always be about YOU. They had a used car dealer on the phone live every day (it seemed like every hour) describing the perfect low mile car for your college kid that just showed up on the lot, and he was waiting for YOU to come by before 5pm TODAY, and ask for BOB, and he will hook you up and solve your problem of what to do about wheels for Junior, and its a win win for everybody. A simple LIVE phoner, a direct pitch.. YOU have a need, I'm a REAL person..I can solve your problem RIGHT NOW. That was good radio... and they sold a lot of freaking cars.
I said in a previous post that the true believers were fucking nuts: Try this experiment if you dare: Ask any yahoo TB you can find what you need to do to "get to heaven". They will recite a formula about accepting JC as your "personal savior" etc. Ask the TB what happens to thems of us who don't or won't say the magic words. They will tell you that we have a one way ticket to Hades. Then ask them about the six million in the Shoah. What happened to those souls? They didn't recite the magic words did they? So the children who died at Buchenwald went up the chimney and down the pipes to hell? Ask them how they can seriously believe in a God so monstrous. Charlie Manson famously said that Hitler was "just leveling the karma of the Jews"... and since he is completely and certifiably fucking nuts, ipso facto, presto change-oh, well you get the picture.
I said in a previous post that the true believers were fucking nuts: Try this experiment if you dare: Ask any yahoo TB you can find what you need to do to "get to heaven". They will recite a formula about accepting JC as your "personal savior" etc. Ask the TB what happens to thems of us who don't or won't say the magic words. They will tell you that we have a one way ticket to Hades. Then ask them about the six million in the Shoah. What happened to those souls? They didn't recite the magic words did they? So the children who died at Buchenwald went up the chimney and down the pipes to hell? Ask them how they can seriously believe in a God so monstrous. Charlie Manson famously said that Hitler was "just leveling the karma of the Jews"... and since he is completely and certifiably fucking nuts, ipso facto, presto change-oh, well you get the picture.
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